ABCO is a fire protection company, offering prodects, design, installation, repair, inspection and other fire safety needs. ABCO contacted m2 Marketing during my internship and requested flyers and matching forms to send to their customers to inform them of new information regarding their account manager, and to encourage customers to update their accounts.
The design goal was to mimic ABCO's current brand based on previous marketing pieces, provided materials, and website. Each account manager would be featured on a flyer that would be sent to each of their clients, so the design had to accommodate a variety of potential pictures and headshots. The designs turned out to be a test in hierarchical understanding as a lot of information and graphics were requested. After much collaboration and revisions, a final design was created that succesfully presented all of the necessary information without appearing overwhelming and uninviting.