Buckeye Cruise for Cancer Logo Design

My very first project for m2 Marketing was working on a new logo for the Buckeye Cruise for Cancer. The Buckeye Cruise for Cancer is an annual Ohio State Buckeye themed cruise. Buckeye celebrities join guests on the cruise, and proceeds benefit the Urban & Shelley Meyer Fund for Cancer Research and The Ohio State University Comprehensive Cancer Center. This project took the entire three months of my internship, and the final design was very well received.

Buckeye Cruise for Cancer logo design

The final logo design.

Buckeye Cruise logo feedback

Facebook reactions of the new logo.

Since this project took the entire three months of the summer I spent at m2 Marketing, there were a lot of iterations and ideas that were never used.

Early sketches of some ideas.

Some concepts explored but not used.

Additionally, while at the store buying bread in Bowling Green Ohio in the Fall of 2014, I noticed that Buckeye Cruise for Cancer had advertised on the packaging of the loaf of bread I was holding, and there was the logo I designed!

Buckeye Cruise logo on bread